The key to successful branding is to provide a memorable, useful item to your customers that they will use for years. Promotional tote bags do just that, acting as a durable, walking billboard for college students, frequent shoppers, and busy parents alike. Customized tote bags are perfect promotional giveaways for colleges and universities and act as fantastic tools for carrying multiple promotional items at trade shows and conventions.

When choosing which type of custom imprinted tote bags to use in your branding campaign, consider the utility of the item for the people who will receive it. Promotional tote bags come in many materials including denim, vinyl, mesh, fabric, and canvas and can be either open or zippered. This allows you to use them for holding other promotional giveaways or as standalone giveaways in your campaign.

What makes customized totes so effective as marketing tools is that they are built around a single message – your brand logo. And because they are so useful, they will likely be used time and again. Even if the person who received the bag doesn’t follow-up, someone who sees the bag might.