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One of the requirements of this advertising tactic is quality. Any given custom imprinted tote that is meant for repeat business must be made of sturdy, quality materials, or it will be a consumer turn-off. It is said that in business, you have to spend money to make money, but the question this old saw doesn't address is how to get the most bang from your advertising buck and turn a profit. No one can afford to throw money away on an advertising product that doesn't perform, or worse, drives consumers away. Please, do not skimp on quality goods to place a quality logo on, the company's reputation is at stake. Impressions, once formed, are next to impossible to change in the customer mind.
Speaking of logos, a quality logo is a must as well. There is no point in spending the money to advertise with quality tote bags when the company's logo is poorly designed. A good logo should be clear, crisp, and easy to understand. It should convey the services or products the company provides quickly and with wide appeal. With the advent of the Internet, it can be quite efficient to hire a good graphics company to come up with a logo in any file format. JPEG is the most popular graphics format, and easy to transmit to any customizable tote company, but an individual tote company may have a different formatting requirement, so be sure to ask.
If you decide to use custom totes and bags in your business marketing practices, these tips will ensure the maximum customer response while optimizing the advertising budget. Good luck, and happy ownership!