Promotional backpacks are ideal for advertising events like back-to-school/college and anything else that's student-related. The backpack is the student's best friend, but it's also important to promote backpack safety and proper use. As an advertiser or business owner, you can play an active role in educating your customers and making sure that they stay safe and healthy. In fact, promoting backpack safety can be a central part of your promotional backpack advertising campaign.
Backpacks provide an easy, hands-free way to carry school supplies and books to and from class. They're used by millions of school children all over the world every day. But in recent years, medical professionals have been seeing an increase in problems related to backpack use in children, even those as young as kindergarten. Some of these problems include back, neck and shoulder pain, joint and muscle injuries and poor posture. Many of these problems can be avoided by heeding a few simple and basic suggestions about backpack safety, like these:
* Choose a backpack that is the right size for the child using it. A good rule of thumb to use is: small child = small backpack, bigger child = bigger backpack. The average-size promotional backpack is appropriate for older, bigger children, teens and adults, but is typically too big for younger children. For kids under 10 or older kids who are smaller in size, choose a style that is smaller and designed specifically for young children.
* Teach children to wear and use them correctly. Make sure the child always uses both shoulder straps, and tightens them until the load is as close to the child's back as possible.
* Don't over-pack. Children shouldn't be carrying more than 15 to 20 percent of their bodyweight in a backpack. If a particular load is heavier than that, get your child to carry some things in his hands. Also, ensure that your child cleans out his backpack regularly so that he isn't carrying around extra, unnecessary items that will weigh him down.
* Always make sure that the load inside a backpack is distributed evenly. The heaviest items should be packed so that they are resting lower and toward the center. Lighter items should be packed around the center, on top of the heavier items and in exterior pockets if need be.
* Keep backpacks clean. Children tend to accumulate things in their backpacks and sometimes leave food items or crumbs behind inside. They may also set them down on the ground frequently. All of this can lead to a build-up of dirt, bacteria or mold. Most backpacks can be washed, either by hand or in the washing machine or dry-cleaned. Regular washings can prevent health problems related to dirty backpacks.
* Get your children to tell you about any back, should or neck pains they may be having. (Hint: you might have to ask them directly and regularly because children may not always volunteer this information.) Pain that occurs more than a couple of times may be backpack-related and may require you to re-evaluate your child's backpack. Visit a doctor or chiropractor about any chronic back, neck or shoulder problems.
As an advertiser, you have the ability to play an important role in educating your customers about the safe, healthy use of Imprinted backpacks. This practical information will go with a child for the rest of his or her life and contribute to better health over a child's school years.