I recommend: thinking outside the box. Many churches, private schools, businesses and non-profit organizations have either organized or casual sports leagues or events. Most of these get very little attention from local businesses. This could be your chance to swoop in and scoop an organization right out from under your competition. Supply a non-profit organization's fundraising golf tournament with custom golf balls or promotional golf tees or even a business-sponsored promotional trophy (I like the 18th Hole Award.) Offer to outfit a local church's bowling team. Provide a running club with custom pedometers or a tennis club with imprinted sweatbands. The possibilities are endless if you keep your eyes open for opportunities.