Promotional paper tote bags are an eye-catching and classy alternative to personalized plastic shopping bags. They cost more per-unit and so may not be practical or feasible for every day use with every kind of retailer, particularly smaller ones. However, they make such a remarkable impression on customers that even small advertisers should consider using them, at least once in awhile.
Even if you can't afford to bag every single customer purchase in a promotional paper shopping bag, you can still put them to use in ways that are effective. Ultimately, they can help brand your business without breaking your budget. Here are four ways you can use imprinted paper bags to build customer loyalty and to leave a lasting impression on your customers:
1) At trade shows: Trade shows offer you a great opportunity to step up your game, get out from behind your usual storefront and meet potential customers in a new venue. Trade show visitors are motivated by an interest in your area of expertise and, as such, are more open to encounters with new and different service/product providers. It's the perfect place to use imprinted paper tote bags instead of your everyday plastic shopping bags to grab the attention of potential customers. You can simply hand out empty paper shopping bags to booth visitors, which they can use to carry all of the literature and items they are bound to collect while at the trade show. You can even add your own small gift to the bag as an added incentive for visitors to remember your name and bring you their business in the future.
2) As packaging for special purchases: Even if you can't afford to package every purchase in one, you can use personalized paper shopping bags for specific, special purchases. Even something as simple as a special shopping tote can motivate customers to purchase something a little extra or spend a bit more in your store.
3) As packaging for a gift-with-purchase: Offering a gift-with-purchase is another way to entice people to spend more money in your store. Make that gift-with-purchase extra-special by packaging it in a personalized paper shopping bag monogrammed with your business logo or a unique advertising message just for the occasion.
4) As packaging for holiday gifts for staff, vendors and clients: Gift bags always make a wonderful alternative to boxes and gift wrapping. It is faster, easier and more convenient to "wrap" a gift in a bag than to place it in a box. Plus, it looks elegant and leaves a lasting impression on the receiver.
In addition to our beautiful imprinted paper tote bags, ArtPromos.com carries promotional holiday gifts and other items that make wonderful employee, vendor and client gifts for any occasion. (Some of our customer favorites include customized mugs and promotional water bottles, custom picture frames, customized calendars, imprinted clocks, promotional key chains and key chain gift sets and executive pen sets.